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Volkswagen aims easy reach for buyers with the new stores in the country

Volkswagen aims easy reach for buyers with the new stores in the country

Snapshot: Volkswagen India will launch 30 brand new pop-up and city stores throughout the potential high-growth markets in India within a period of another year.

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  • Volkswagen opens its first city store at Richmond road in Bengaluru in the south Indian state of Karnataka.
  • Further strengthening customer reach and accessibility Volkswagen opened its first Pop-up store in Tumkur, Karnataka.
  • Volkswagen India will launch 30 brand new pop-up and city stores throughout the potential high-growth markets in India within a period of another one year, which apparently falls under the ‘Fit for the Future’ project.

 

Volkswagen has thrown open its first City and Pop-up store in Karnataka, in an attempt to improve accessibility and touch points in India. Europe’s biggest car manufacturer will inaugurate 30 new pop-up and city stores throughout the major markets within a span of a year. It will fall under the brands’ innovative approach towards preparing to be ‘Fit for the Future’.

volkswagen-india-pop-up-store-bangalore

Strategically, the Volkswagen pop-up store plans to attract premium mobility within the Indian market and offer the chance to physically learn of the brand prior to a buyer’s purchase decision. Apparently, in most Indian cities, buying a car still includes the involvement and agreement of the whole family. Hence, the pop-up stores will help in an enhanced experience in potential markets of India.

Steffen-Knapp-Director-Volkswagen-Passenger-Cars-at-the-newly-inaugurated-city-store-Bengaluru-jpg

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Both the new Volkswagen stores are fully functional now with the aim to serve exceptional consumer experience. Following this development, Volkswagen spreads its network coverage with a total of 119 dealerships and 113 workshops present in 100 cities all over India.

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