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Volkswagen India announces fourth edition of the Sapphire Club Programme

Volkswagen India announces fourth edition of the Sapphire Club Programme

Snapshot: Volkswagen India has announced the fourth edition of the Sapphire Club Programme which has been continuously focused on people-centric initiatives and projects.

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  • Under Volkswagen India’s six strategic pillars, people are key to the holistic growth of the business. The brand is committed towards talent and skill development and has taken comprehensive measures to achieve the same
  • An exclusive programme for Volkswagen India sales personnel across dealerships
  • From the pool of certified Royal Blue Plus consultants at the beginning of the programme, only 25 distinguished Volkswagen sales consultants have qualified to this crème de la crème club across the network
  • The selected consultants were hosted at an exclusive event with Mr Steffen Knapp, Director, Volkswagen Passenger Cars and at the Ameo Cup in Chennai at the Madras Motor Race Track in Sriperumbdur


Volkswagen has announced the fourth edition of its elite Sapphire Club. Built on the principle of developing new capabilities and sustaining a strong talent pipeline, Sapphire Club is the highest recognition programme for sales consultants employed at Volkswagen India dealerships.

Europe’s largest car manufacturer has devised this talent development programme, wherein, sales consultants across the county have to pass several performance metric tests that enable their entry to this distinguished club. After certification, the candidate is recognized as a Royal Blue and Royal Blue Plus member. Both of these are first and second level platforms that identify, nurture and promote talent within the Volkswagen India dealership network.


The Royal Blue plus members then have to go through a gruelling online and face-to-face evaluation process conducted by an expert panel of external professionals who in turn select the top 25 Sapphire Club members based on the candidate’s business acumen, product & process knowledge, attitude and leadership capabilities.

In the final process of evaluation, the selected candidates participate in face-to-face interaction with an expert panel of external seasoned automotive, business and HR professionals. The initiative enables the candidates for the relevant exposure needed in this dynamically changing automotive environment.

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Commenting on the occasion, Mr Steffen Knapp, Director of Volkswagen Passenger Cars India said, “At Volkswagen, talent development and retention has always taken precedence for us as a brand. We truly believe in our people and their competence reflects our brands’ strength and capabilities. As we are delivering not only a product but also a service, which entails a long-term commitment to our esteemed customers. Owing to which, we encourage our sales consultants to participate in this programme. This rigorous training supports their overall development and enables them to take leadership positions as and when the opportunity arises. I am extremely delighted to welcome this new batch to the Sapphire club and recognize their unending support and dedication to Volkswagen.”

Introduced in 2016, Sapphire Club has certified over 100 consultants from its network of 120 showrooms across 102 cities in India.

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