Europe's largest car manufacturer, Volkswagen recently launched the made-in-India and made-for-India carline Volkswagen Ameo at 5.14 lakh (ex-showroom Mumbai) and as part of its multi-media campaign, the brand presents a preview of the soon to be launched TVC. This commercial will break on Colors channel on Sunday, June 26, 2016 at 12:00 P.M. It hass been conceptualized by DDB Mudra and directed by Shakun Batra, who has also added films like Kapoor and Sons to his credit.
The video clip shows the dynamics of of Indian families, a modern day father-son relationship in an urban household.
In terms of features, the Ameo sedan boasts of “Climatronic” automatic AC with dust, pollen filter and Rear AC vents, Cooled glove box, Auto dimming IRVM, Leather wrapped multi-function steering wheel, Rear view camera with parking sensors and Height adjustable driver seat. The sedan features an touchscreen infotainment system with USB, AUX-IN, SD Card Reader and Bluetooth connectivity.
Mechanically, the Volkswagen Ameo draws its power from a 1.2-litre MPI petrol engine that produces 74bhp of top power and 110Nm of peak torque. It is linked to a 5-speed manual transmission. While the diesel variant will be introduced later with a 1.5-litre 4-cylinder TDI engine that will be paired with 5-speed manual gearbox & 7-speed DSG transmission options. It is being manufactured locally at Volkswagen's Chakan plant in Pune.