Volkswagen is revamping its organisation for vehicle development at the beginning of the year, as a result the cross-functional collaboration will be strengthened. In creating a Volkswagen the responsibility for technology, quality, cost and deadline compliance, and the responsibility for cost-effectiveness, now clearly lie in one hand for the first time. And till now, these responsibilities were distributed across different divisions and differentiated into individual models groups as well.
Speaking on this, Dr Herbert Diess, Chairman of the Board of Management emphasizes, “We have to ensure that the corporate responsibility for each vehicle project is clearly assigned. We expect these changes to yield an acceleration boost in development. This step represents a core element of ‘New Volkswagen’, the new strategic direction of our brand.” He also added, “This allows us to provide clear structures and responsibilities, which carve out more time for the workforce to focus on their core tasks. Personal responsibility, initiative and team-spirit will be strengthened as a result,”while explaining the new structure in its role as a core element for the change in culture at Volkswagen.
At the same time, the concern here is one of adapting to future requirements arising from progressive digitization, electric mobility and changing customer needs. Diess: “The new series organisation allows a robust product portfolio to be created that is fit for the future, because it strengthens cooperation across all functions hence increasing the profitability of the brand.
The new organisation clubs the competencies into four series groups containing several model series like Small vehicle group such as up! and Polo, Compact which also the Golf-class group ranges from hatchback and notchback saloon cars and estate cars to SUVs, Mid- and Full-size ranging Passat to the future mid-size SUV to the Touareg, and BEV (Battery Electric Vehicles) like e-Golf and the BUDD-e concept car presented at the 2016 CES.
A newly created strategy and products division will also act as a strong partner in supporting each manager responsible for the various series. The responsibilities here will include the definition of life-cycles and coordination of major product events.