The German conglomerate, Volkswagen has rolled out the first-of-its kind green initiative on the occasion of World Environment Day, which is observed on June 5 of every year. These environment friendly service initiatives encourage building a sustainable green eco-system. With these initiatives, Volkswagen urges customers to book an appointment for a unique waterless car wash. It is a special service initiative from the German car giant in assisting water conservation. The customers who visit any of the 122 Volkswagen outlets spread across 105 cities in India will be handed over saplings.
Speaking on the special introductions on World Environment Day, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “It has been Volkswagen’s firm resolution to be an environmentally compatible automaker and we are persistent in our ambitions towards this goal. Keeping our customers at the core of our offerings, we aim to enrich and enhance our relationship by introducing initiatives that complement their needs and our global philosophies. With initiatives like the waterless car wash or even, the simple act of handing out saplings we aim to drive awareness, inspire social change and support our customers in their environmental friendly actions.”
In a bid to expand its green footprint, Volkswagen has introduced a low emission water-based paint technology, a dry-wash to its range of inventive & energy-saving BlueMotion technologies. The company, which started operations in India in 2007, currently offers a bunch of models such as Passat, Tiguan, GTI, Ameo, Vento, Polo and Polo GT in the country. Volkswagen India recently launched its subcompact sedan Ameo with a new 1.0L petrol unit which is also offered on the pace version of Polo. Christened Volkswagen Ameo 1.0L Pace Version, the sedan has been launched at a sticker price of Rs 6.10 lakh (ex-showroom).