Volkswagen new logo is simpler, ‘friendlier’.
Represents the company’s shift to electric vehicles.
Is the final step in putting Dieselgate behind it.
Will first appear on the ID.3 electric car.
Will roll out across the rest of the range by the middle of 2020.
Volkswagen has revealed its new logo, which will take it into its electric car era. The logo was unveiled in the lead up to the Frankfurt Motor show and replaces the old logo, which has been in use for almost two decades.
The new logo is almost the same as the current logo – it still has the circle around the stylized ‘VW’ – but the font has changed subtly, and it is a more two-dimensional logo compared to the current one. VW says the new logo signifies it entering into its third era, the first being the Beetle era and the second, the Golf era. The new logo also marks the beginning of the end of the damage control the company has had to make in the wake of the Dieselgate scandal. There will be other changes as well to how the company communicates its brand to the world, including a woman’s voice saying the company’s name. The manufacturer calls this a ‘sound logo’.
VW’s next phase has, among others, a target to become a leader in electric cars. A sales figure target set by it for it is 1 million units annually by 2025. Globally, a new platform will underpin its new models, called the MEB platform. This will work in conjunction with electric car sales targets. In India, VW’s strategy will be to stop bucking the trend and to deliver what the public wants with the MQB A0 platform. That means more space and features, lower maintenance costs, and definitely more SUVs in its range.
The new VW logo will first appear on the ID.3 hatchback, an all-electric car, which competes with the likes of the Nissan Leaf hatchback. The Indian market will most probably see it debut with the new models launched in 2020.