Cars in India | Autoportal.com

Volkswagen's new budget brand coming in 2017

Volkswagen's new budget brand coming in 2017

Snapshot: Volkswagen working on a new budget brand for growing markets like India

- Comments    |    Write Comment

After much controversial debate over Volkswagen's new budget brand, apparently, the company's senior board will approve the new development this summer, says German media. If the project is approved, VW Group will be required to incur a huge investment along developing company's internal management and infrastructure exponentially to meet out the demands for making a strong foothold in the mass markets.

Once the project is approved, the first budget car with new unknown badge will reach the market by 2017. The company is developing the brand for competitive markets like India, Thailand, Brazil, Russia and others. Interestingly, for initial period the company's focus is completely on Chinese market and to keep the costs down, Volkswagen is expected to settle down an assembly line in China for the new brand.

Related car news

  • Volkswagen confirms plans for budget brand and hybrid Bugatti 30-06-2015 Anurag Busi Volkswagen confirms plans for budget brand and hybrid Bugatt...
  • Volkswagen decided basic concept and design of new budget brand models 26-04-2014 Udit Vishal Volkswagen decided basic concept and design of new budget br...
  • 2017 Maruti Suzuki S-Cross launching October 1st week 22-09-2017 Davender Soni 2017 Maruti Suzuki S-Cross launching October 1st week
  • Renault Captur Unveiled; Bookings Start at Rs. 25,000 22-09-2017 Mayank Gupta Renault Captur Unveiled; Bookings Start at Rs. 25,000
  • Indian Motorcycles K2K ride concludes on New Delhi 22-09-2017 Autoportal Team Indian Motorcycles K2K ride concludes on New Delhi
  • Ducati SuperSport Launched at Rs. 12.08 Lakhs 22-09-2017 Mayank Gupta Ducati SuperSport Launched at Rs. 12.08 Lakhs
Helpline