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Volvo Cars Acquire Polestar Completely

Snapshot: Polestar will now be used as the model name for special high performance Volvos.

Volvo Cars has acquired 100 per cent stakes of the Swedish high performance car company Polestar, including the Polestar brand. Polestar will now be used as the model name for special high performance Volvos. Polestar will also in future utilise Volvo’s twin engine electrification technology to develop next generation performance cars. In 2015, Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally. In fact, the Polestar cars are rumoured to be heading India soon.

Volvo and Polestar share a long history. They have been working in motor sport since 1996 and in recent years signed a cooperation agreement to jointly develop Polestar versions of Volvo cars. “Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars. Polestar sales are forecast to increase to between 1,000 and 1,500 cars a year in the medium term under Volvo’s ownership.

No financial details of the deal have been disclosed, while the existing Polestar Performance employees will become Volvo employees. The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be renamed. The Polestar brand will continue to work alongside Christian Dahl. “We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars,” said Christian Dahl.

Check out the recently launched Volvo V40 hatchback in India

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