Volvo Auto India has opened a new dealership, Speed Volvo, in Lucknow, Uttar Pradesh in the country. This is the fourth dealership that has come up this year, making it the 20th showroom overall for the brand. Volvo Cars intends to finish the current calendar year with more such openings. Lucknow, the capital city of Uttar Pradesh, is a critical market for the company and they plan to reach out and serve to the potential customers in this new territory. The showroom was inaugurated by Mr. Tom von Bonsdorff, Managing Director, Volvo Auto India.
Announcing the opening of the showroom in the city, Tom von Bonsdorff, Managing Director, Volvo Auto India said, “We look at Lucknow as one of the major business centres in Uttar Pradesh and our dealership here will cater to the growing affluent and discerning class. With the right partner in Lucknow, we are all set to provide modern Scandinavian products that exuberate luxury, technology, comfort and Volvo’s legendary safety. Apart from this we are committed to best-in-class services for our customers here.” Speed Volvo is a modern 4S dealership with showroom and workshop located in the heart of automotive hub on Faizabad road. There is also a fully operational 8000 sq ft state-of-the-art service facility on the same road.
The occasion also witnessed the regional launch of V90 Cross Country. Speaking further about the car, Tom said, “Volvo V90 Cross Country is an embodiment of a perfect ‘Get Away’. The car has remarkable off-roading performance, on-road comfort, safety and luxury. It is designed for Indian road conditions and is in sync with the new-age luxury customer’s lifestyle of seeking a weekend escape. We have a good equity for our brand in this part of India and we are confident that our new partners Speed Volvo will help us leverage the brand’s potential in the luxury car segment.” Volvo Cars’ association with the Speed Volvo marks the beginning of a cohesive effort in Uttar Pradesh to expand the brand’s presence and achieve the mid-term target of 10 percent segment share by 2020.
Vidit Narain, Dealer Principal, Speed Volvo said, “We are delighted to associate with the brand that is known for its world-class safety, distinguished Scandinavian luxury and humane technology. We aim to sell the entire range of Volvo Cars from this dealership and service our customers in a way that befits the brand’s reputation. The team is now geared up and we are confident towards contributing to the success of Volvo Cars in India.”