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Volvo launches new Generation Child Seat

Snapshot: Volvo Cars launched a range of three new child seats, focussing on design, comfort and convenience.

The Swedish car maker, Volvo is the first car maker to actively test child seat crash tests in the early 1960s, and the band has now launched a range of three new child seats, focussing on design, comfort and convenience. The new-generation child seats is made of a more comfortable and breathable comprised of 80% wool textile that makes the seats smooth to touch, highly durable, and better-performing in both hot and cold climates.

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Being a pioneer in child safety, Volvo Cars’ heritage of development, testing and clear installation, the company has made the seats slimmer in design aimed to increase legroom and overall comfort. The new seats, developed with one of the world’s leading child seat makers, Britax-Römer, and tested at Volvo Cars Safety Centre in Gothenburg, Sweden, will be available from the beginning of June in selected markets.

Lotta Jakobsson, Adjunct Professor, PhD and Senior Technical Leader, Injury Prevention at Volvo Cars Safety Centre said, “We understand that many people find child safety in cars a complex and sometimes confusing subject. We have focused for many years on communicating clear guidelines around how child seats should be used and the correct way to install them.”

Lotta Jakobsson, further added, “Our focus is on ensuring that young children travel in the safest manner possible, depending upon their size and age. This means rearward-facing up to the age of at least 3 or 4 years and after that with child seats or booster cushions up to 140 cm in height. The safety benefits are unquestionable, yet many parents unwittingly allow their children to sit forward-facing too early. One of the many reasons quoted for this is comfort – the child complains that there is not enough legroom, or is too warm due to the upholstery.”

Volvo cars have designed the new seats to suit the needs of different ages and sizes:

Infant seat - rearward-facing (up to 13 kg or 1 year)

Child seat - rearward-facing for children from 9 months up to 6 years (least 3-4 years as recommended by Volvo)

Booster seat - forward-facing for children that have outgrown the rearward-facing seat (from 3-10 years old)

“We believe that children will be more comfortable in our rearward-facing new seat and that this will encourage parents to keep their children rearward-facing for longer. This will have a direct impact on overall child safety and support our Vision 2020, where no one will be killed or seriously injured in a Volvo car by the year 2020,” added Lotta Jakobsson.

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