Volvo Cars has announced that it would start selling its vehicles online in order to compete with its German foes - Mercedes-Benz, BMW and Audi. The company revealed that it would commence sales of cars on web and spend more on digital advertising, gradually. Also, the Swedish automajor decided to opt out from all but one motor show per year in each of three regions - Europe, North America and Asia - and stage its own global event instead.
"The plan is to have all our car lines in all our markets offered digitally," said Alain Visser, Volvo sales chief. "If you say the word e-commerce, initially dealers get nervous. We don't see a car distribution network without dealers in the foreseeable future," he added. He also said that vehicles sold online "will still pass through the dealer network" for delivery. Alain Visser signed off by quoting, "We're a different brand with limited financial means, and we don't believe in building these big palaces."
Volvo revealed the updated XC90 in August 2014 and the company also intends to launch the vehicle in India by mid-2015. Also, reports have surfaced that the company is contemplating launch of V40 hatchback for India by April 2015. Currently, the company offers five cars in India in form of V40 Cross Country, XC60, XC90 crossover, S60 and S80 saloons. In India, it would take a little longer than European markets for the online retailing of cars as Volvo would firstly introduce it in the United States & Europe.