The number of units Yamaha sold in May 2014 was 47,680 whereas it sold 34,021 making the sales in domestic market rise by 40%. These figures, by all means, promise a bright future for the Japanese speed demon. Yamaha can also blame the launch of Alpha - its first scooter that targets families - for boosting the sales.
In the export market, the company sold 19,440 units this May whereas it sold 15,356 units in May last year. This makes the export figure rise by 26.6% which is very encouraging for Yamaha as a motorcycle and scooter manufacturer in India.
Commenting on the figures Mr Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said, “This has been a good month for us as we witnessed brisk growth due to our excellent product line-up and innovative customer-centric activities. Alpha, launched at the Auto Expo this year, has been a major growth driver. We had achieved a 7.2% market share in the scooter segment last month and seek to sell 200,000 units of Alpha alone, along with 100,000 units of Ray and Ray Z combined, thereby constituting almost 50% of our total sales in 2014. We shall continue our customer-engagement programs, which are being well received. We expect to witness more rapid double-digit growth in the two-wheeler segment based upon policies of the new government and the improved buying sentiment of customers.”