Yamaha Motor India launched its new 'Children Safety Program' at an event in Delhi today. The Yamaha Children Safety Program (YCSP) is a social initiative by the company to educate and influence both parents and children about vital road safety measures.
During the event, a brand mascot was also introduced by the company. This mascot will promote the initiative and attract more kids towards the initiative. According to the company, the fundamental part of the designing process was to create a unique and lovable character which can arouse interest among kids about the program.
Along with the social initiative, Yamaha also unveiled their new series of kids helmets. These lightweight and colorful helmets are size adjustable and can fit to kids of different age groups and is priced at INR 1,350.
Mr. Masaki Asano, Managing Director YMIS, said "The launch of the brand mascot is a landmark occasion in Yamaha's journey in India. Through the mascot we are focusing on building brand connect aggressively yet through a human initiative. The mascot is an extension of the Safety First campaign for families in India. We are hopeful that the mascot will create awareness by appealing to the children and parents to participate in YCSP. We are also hopeful that the ongoing initiative is meant to ensure that riding is associated with fun."
The name of the mascot will be finalised through a naming contest. Kids of 5-12 years of age can participate in this contest which will be held between January 10th to 27th. The winning name will be announced on February 5th and will be rewarded with an year scholarship and some attractive prices