Yamaha Motor India unveiled its new 'Yamaha Children Safety Program' at an event in Delhi today. The Yamaha Children Safety Program (YCSP) is a social initiative by the company to educate and influence both parents and children about vital road safety measures.
Along with the program, Yamaha also introduced a brand mascot to endorse the initiative. According to the company, the fundamental part of the designing process was to create a unique and lovable character which can arouse interest among kids about the program.
The name of the mascot will be finalised through a naming contest. Kids of 5-12 years of age can participate in this contest which will be held between January 10th to 27th. The winning name will be announced on February 5th and will be rewarded with an year scholarship and some attractive prices.
Mr. Masaki Asano, Managing Director YMIS, said "The launch of the brand mascot is a landmark occasion in Yamaha's journey in India. Through the mascot we are focusing on building brand connect aggressively yet through a human initiative. The mascot is an extension of the Safety First campaign for families in India. We are hopeful that the mascot will create awareness by appealing to the children and parents to participate in YCSP. We are also hopeful that the ongoing initiative is meant to ensure that riding is associated with fun."
Yamaha also launched a new series of helmets, specially designed for the kids. These lightweight and colorful helmets are size adjustable and can fit to kids of different age groups and has been priced at INR 1,350.