Yamaha Motor India grows by 12 per cent in the month of July
Snapshot: The company is also expanding its footprint in the tier II and III cities and thus leading to a greater set of audience.
The Japanese auto maker, Yamaha Motor India has recorded a straight 12 per cent growth in the month of July. Yamaha sold over 65,244 two-wheelers last month in India and Nepal which is 6767 units more when compared to July, 2015 sales. Yamaha Motor India also launched the all new Saluto RX which contributed to growth for Yamaha in the commuter segment. The company introduced Cygnus Ray ZR and Cygnus Alpha disc brake variant which seemed to have been working wonders for the Japanese auto maker. The company is also expanding its footprint in the tier II and III cities and thus leading to a greater set of audience. While company’s old players in the 150cc category like the FZ and Fazer, have always been one of the most admired motorcycles of the segment.
Speaking about the company’s steady growth, Roy Kurian, VP, sales and marketing, Yamaha Motor India Sales Pvt Ltd said, “Yamaha as a brand in India is gradually getting connected to customers very well as the sales for the new products introduced in 2016 is picking up. Yamaha’s strong sales growth is indicating that the customer base has multiplied, which can be attributed to its investment in overall strategy, building customer touch-points, service quality and spare parts availability.”
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