There are many reasons for me to like Yamaha. Rossi is one of them, but not the only reason. I like them majorly because instead of entering different categories all at once, they have stayed close to their core strength - Deluxe Motorcycles. The motorcycles that provide substantial power and comfort over their commuter counterparts. The latest news is that Yamaha is now going to get a little aggressive in its approach which means that it will strictly focus on the 'big cities' with a new approach to double its market share to 10%.
"We are looking at 10% market share by 2017-18. We are still focusing on 150cc and scooters also. Scooter is another great opportunity as it accounts for 27% share of the two-wheeler market. India is a huge market. Here, the demand may go up to 20 million by 2020. So, no two-wheeler manufacture can boast a market share, which is economically high. India is the only market where local players are as strong," said Roy Kurian, Vice President - Sales and Marketing, Yamaha Motor India Ltd.
The new approach will mean that Yamaha will first focus on increasing the sales in the big cities and then move to the rural India. "Rural market does not define what product we have to sell in the urban market. It is always the urban market which decides what has to be sold in the rural market. If a product is successful in metropolitan cities, tier-I and tier-II, it will surely be accepted in the rural market," Kurian added.