The prestigious award, India Design Mark (I Mark), has once again been awarded to Yamaha for its scooter Ray Z. The last two years also saw Yamaha winning the same award for its YZF-R15 and Ray. This award is awarded and organised by India Design Council and is aimed at recognising good design and making a design standard.
The Ray Z has been developed to target male users between 18 and 22 years of age and comes with a sporty and aggressive look.
On the success, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “We entered the Indian scooter category in 2012, beginning with the RAY, designed for young women, which was followed by RAY Z in 2013, targeted at young men. The response that we have been receiving for RAY and Ray Z are indeed most positive and encouraging. Both sold approximately 150,000 units by end 2013, thanks to the stylish design and ease of use. We understand the needs of our customers and therefore pay great attention to details in our products in terms of styling and design.”