Yokohama India, the fully owned subsidiary of Yokohama Japan has opened Kerala’s first Yokohama Club Network (YCN)store. The company has tied with M/S Tyre Plaza for this YCN store. Located at Trichur along side the most important highway of Kerala, the new YCN is well suited to service customers with latest technology equipments along with comfortable ambience. The newly opened YCN also showcases latest and large variety of alloy wheels to jazz up one’s existing ride.
Yokohama India plans to double its YCN strength nationally by the end of 2014. The Global Tyre major is currently operating on 2% of the total market share in India. While tube type tyres still contribute a considerable share of the total passenger car radial market, Yokohama India is only competing in the tubeless tyre market. “With the fast transformation of market from tube type tyres to tubeless tyres, Yokohama India is looking at 5% market share in the near future to support mid-term management plan” said Takashi Fujino, Managing Director, Yokohama India.
Yokohama India recently inaugurated its first India manufacturing unit. Built with an investment of over Rs.300 crore, this new manufacturing unit at Bahadurgarh will manufacture The Yokohama Earth-1 tyres, designed to cater to the comfort and economy segment along with S-drive.
Globally other than replacement tyres business, Yokohama tyres is original equipment suppliers to many top of the line car manufacturers like Audi, Honda, Mercedes Benz, Mitsubishi, Nissan, Porsche, Suzuki and Toyota.