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Ford Figo – Go Fida, Again

Ford Figo – Go Fida, Again

Snapshot: The last Figo helped establish Ford in India as a maker of solid, sensible cars with affordable costs. So can the new one impress as much?

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Few cars in the small car space offer you striking looks, while fewer still offer you a charming personality. But when it comes to the new Figo, you get both in spades. So, do the brilliant looks ensure that this is a car that you should buy with your head and heart together? Let’s find that out.


There is no denying the fact that Ford has mimicked the styling of the Aston Martin brand, which the company once fully owned. The wide grille gives the Figo a welcoming and warm smile, and that, along with those peeled-back lamps, really makes it stand out. The side profile is complete with the curvy roof and the well-balanced stance. The rear isn’t very dramatic but manages to make the car look muscular and proportional. All in all, a design that will wow many.


The first thing that greets you when you enter the car is a solid ‘thunk’ from the doors. This is a very confidence-inspiring thing, especially if you travel with family. The car gets the same dashboard as the Aspire. The only change is that the colour scheme is in black instead of the beige in the Aspire. The seats are good on comfort and cushioning. The seat squab is long as well as wide and the support for the lower back is good, especially when compared to its main rival, the Hyundai Grand i10.

The boot at 257 litres is lower than the older car but still has more capacity than the Hyundai Grand i10 and Maruti Swift. Rear seat comfort is good and there is ample space for three people abreast. Overall quality is good, but not as consistent as its main rivals, the Hyundai Grand i10 and Maruti Swift.

Engine, Performance and Gearbox

You get three engines to choose from. There are two petrol units - a 1.2-litre and a 1.5-litre. The second one will be sold with a six-speed auto gearbox. Avoid the 1.2-litre engine if you travel on the highway regularly. It feels underpowered and doesn’t really have the grunt for long distance.

The 1.5-litre diesel stands out. With 100bhp, it is the most powerful engine at this price point. Just like the outgoing Figo, this engine too impresses with its responsive nature at low revs. It feels lively from around 1,500-1,600rpm, which means that it drives like a petrol car. This, combined with its smooth nature, makes it one of the best cars for city travel. Performance is blistering too and just pressing the accelerator hard ensures that you will be pushed back into your seats.

That, along with the crisp and precise gearbox, makes the Figo a great car to drive. The short throws feel very sporty and even though they aren’t as good as the class leader, the Maruti Swift, they are pretty good overall.

Ride and Handling

Ford seems to have borrowed some ideas from Hyundai. The Figo’s steering is overtly light and doesn’t offer the same feel that the older car did. So, it’s not the out-and-out drivers’ car that the enthusiasts might have wanted it to be. That said, the ride comfort is exceptional. The car manages to annihilate most potholes without any fuss at all. High speed ride is good too, with the car displaying good balance and stability as the speed rises.

Safety and Equipment

The Figo will come with six airbags on the top version, making it one of the safest small cars in India. You also get voice commands as well as intelligent key, which ensures that the speed limit is kept under check.


It’s hard to build a case against the Figo. It blends comfort, refinement, good looks and a punchy diesel engine, along with delightful exterior design. Overall, a very strong package.    

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