Mahindra unveils Special Edition motorcycle Mirzya
Snapshot: Mahindra introduces a new motorcycle based on the upcoming movie 'Mirzya'. It will come with attractive graphics and will launch on 7th October 2016.
Mahindra Two Wheelers has just announced a Special Edition motorcycle as part of an association with the upcoming movie, Mirzya. Based on the Pantero, this new version will be launched with the release of the movie on 7th October 2016. Mahindra Mirzya boasts of stylish looks with some indigenously developed technology added. It has a MCI-5 (Micro chip ignited 5 curve) engine that is claimed to adapt to the terrain it is being ridden on for smoother power delivery. It is a tough commuter which comes with class-first features like LED tail lamps and flip key.
“Mahindra is confident that this movie association combining with the upcoming festive season will garner some healthy sales numbers for Mirzya”, says Vinod Sahay, Chief Executive Officer, Mahindra Two Wheelers Ltd. The movie has been shot in multiple locations from cold Ladakh to hot Rajasthan supposedly at the dynamic capabilities of the Mahindra Mirzya. Chairman of the film company acknowledges that the motorcycle has been an integral part of the lead character in the movie. Mahindra’s two wheeler success lies in the rural sector as their products are sturdy and offer good fuel efficiency. Dealership and service network needs to expand though to add value to its customers. Engineers at Mahindra have been working towards providing segment-first features thus expanding the range of possibilities of the commuter segment.
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