The new Pulsar is 'Dressed To Thrill'
Snapshot: The new campaign for Bajaj Pulsar highlights the new colour scheme the entire Pulsar range has been updated with
Frankly, I do not remember a single Pulsar ad that did not entertain me. From the Pulsar Mania commercial to the funny 'The Fastest Indian' Pulsar 220 commercial to the highly synchronised Pulsar 200 ad show in Cuba, each of these ads has been a masterpiece in terms of direction, execution and the ease with which they were executed.
Now the time has come when the family gets richer with the arrival of the latest campaign that says that the new Pulsar with dual tone colour scheme is 'Dressed To Thrill'. It happened because of the success Bajaj's Pulsar 200NS which came in dual tone paint job received, as Bajaj then painted the entire range in dual colours and it needed a fresh communication.
The commercial talks on the line of Pulsar's racing DNA and amalgamates it with the new look it possesses. Some good stunts, neatly executed and detailed graphics send the message across loud and clear - that the same genes have been painted in new colours without compromising on anything.
Bajaj Auto has also made a microsite for the new range which also showcases the models and the commercial. You can also see 360 degree view of all the models here (150, 180, 220 and 200NS).
Commenting on the new range of Bajaj Pulsar and the new campaign, Mr. Sumeet Narang, Vice President - Marketing, Bajaj Auto said, "We are confident that the new avatars of Pulsar will appeal to the new age biker, who is seeking a bike that not only offers great technology, but also unparalleled aesthetics. The television commercial showcases the stunning new looks and acknowledges its inspiration. An ode to Pulsar’s greatest advocates."
The Fastest Indian - Pulsar 220 commercial
The highly beautiful Pulsar Mania commercial
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