Video - Dainese Webisode 1: Leather Stories!
Snapshot: Watch how Dainese came into being!
Dainese is known the world over as one of the leading manufacturers of protective riding gear for motorcyclists. With a storied history to its name, Dainese has decided to share its story with the world in a series of webisodes called “Dainese Leather Stories.”
It was a trip to London as a young man on a Vespa that gave Lino Dainese inspiration to dedicate his life to working with leather and protective clothing, and to form the now-legendary Vicenza-based brand Dainese. Thanks to a special relationship with a local craftsmen, Lino had the opportunity to uncover and develop what he called the "intelligence of the hands" that, still today, is the heart and soul of the company bearing his name.
From the start of the adventure in 1972, Lino has been helped by many friends and colleagues, whose efforts still today, are a byword for the excellence, fieldwork and innovation that have always made Dainese and its products stand out from the rest.
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