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Tata Nexon EV catapults experiential marketing to next level

Tata Nexon EV catapults experiential marketing to next level

Snapshot: Tata Nexon electric vehicle experiential drives organised at the fourth edition of Godrej L’Affaire.

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Tata Motors in partnership with Godrej L’Affaire, Godrej Group's luxury lifestyle experiential platform, displayed the capacities of its newly launched Tata Nexon electric SUV. At the Godrej L'Affaire, Tata Motors will put-up a special experience zone, among other activities, to provide the attendees an inclusive experience firsthand, of the future of mobility.

Tata-Nexon-EV-experience-drive

Speaking on the partnership, Shailesh Chandra, President of Electric Mobility Business and Corporate Strategy at Tata Motors Ltd., said, "The focus of our marketing strategy is to participate in events that includes test-driving experiences, which brings word-of-mouth and referrals for the brand. Godrej L’Affaire is one such platform for us to augment the ultimate electric experience for those who appreciate finer things in life. Our aim is to introduce the future of mobility and proliferate a lifestyle change while providing a surreal experience towards being environmentally conscious. To further boost the experience, we have installed Tata Nexon EV virtual demo setup at select Tata Croma stores in Mumbai, Delhi and Bengaluru. We are eager for our guests to experience the various elements of driving a Tata Motors electric vehicle and behold the amazing!”

Located at Godrej One in Vikhroli, Mumbai, the potential customers and L’Affaire guests will be able to enjoy an extended driving experience unlike regular test drives. To extend this occasion to its fans, Tata Motors is running a social media contest across its Facebook, Twitter and Instagram offering 10 exclusive Godrej L’Affaire passes up for the grabs.

The Tata Nexon EV was launched in early 2020 at a starting price of Rs.13.99 lakhs. This new electric car from Tata functions on cutting-edge Ziptron technology that assures a speedy performance. The Tata electric car is fitted with ARAI certified anxiety-free range of 312 km on a single charge, an efficient high voltage system, fast charging capacity, long battery life, class leading safety features and 35 connected features offered by Tata Motors Z-Connect app.

The show-stoppers at the L’Affaire event Karanvir Bohra, Teejay Sidhu, Sushant Divgikar, Shakti Arora, Neha Saxena, Riaan George etc. will be arriving in style in the Nexon EV.

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